Yaya began as a woman’s dream to have a beautiful and natural look while being able to show off her personality and unique style. This woman is our founder, and she firmly believes that makeup shouldn’t just be about fashion, but about expressing yourself and projecting confidence.

Guided by this belief, our brand came into being. We are committed to creating a cosmetics that can meet women’s pursuit of beauty and individuality. Our products focus on natural, comfortable and practical, hope that every woman can find their own beauty style.

We want every woman to be able to show her best.